NakedWines want to change the way you purchase your vino, and they just might have the grapes to pull it off.
They say imitation is the sincerest form of flattery. Now, the word imitation may be a bit strong in this case, but the folks over at NakedWines certainly took away some inspiration from the Dollar Shave Club with their latest ad campaign. That’s not an insult to the crowdfunded winetrepreneurs, just an observation. Actually, it seems to me that this video is more of a playful, yet respectful parody, rather than just pure imitation.
Either way, it is quite funny and makes some great points while being so. Why do we buy a bottle of wine based on label and price, when most of what we’re spending ends up going back into the marketing that convinced us to buy said bottle in the first place? It’s a vicious and unnecessary cycle.
For complete transparency I must admit that I used to do the same thing until I had a friend’s grandfather’s homemade — and sans label — wine. It was the absolute best chardonnay I had up until that point in my life. From then on I learned to try before I buy, or take recommendations from people who know their stuff. Most wine bars have what are called “flights.” These allow you to try a variety of different wines and let you decide what you like before committing to a full bottle. I highly recommend these for people first getting into wine.